Meet the founder

Sable White grew up in North Carolina, the Land of the Pines, and her roots there shaped her approach to people and growth. She studied Agriculture at NC State University and later earned a certificate in Supply Chain Logistics, focusing on trucking operations from her local community college.

Since 2017, Sable has worn many hats in the transportation industry, from customer service and HR management to process documentation. She also loves helping the next generation. Through a youth apprenticeship program, she has guided students toward internships and opportunities with local businesses. Her dedication to supporting others extends to serving on the advisory board for NC Women in Trucking.

With PineRoots Strategy Co., Sable brings that same hands on, people first approach to small businesses and teams, helping them grow confidently from the ground up.

Our Approach

  • Principles

    What guides our work

    People first, always

    Simple tools over complex systems

    Progress you can see and measure

  • How we work

    Plan. Build. Grow.

    Plan with a short audit and roadmap.

    Build the tools and templates your team will use.

    Grow with steady coaching that keeps momentum.

  • Results you can expect

    Why this matters

    Meetings get shorter and smoother

    Teams collaborate instead of compete

    Leaders step up with clarity